Know the differences of how public relations differs from journalism and advertising.
How is public relations defined and what are the two essentials that public relations is all about?
Be familiar with the differences in the goals of a reporter and a public relations practitioner.
What are the steps involved in planning a public relations strategy?
Know the 10 tips in the textbook for writing a better news release.
What steps should be followed in writing a news release?
Be familiar with the differences in distortion, spinning, doublespeak and lying.
What is "damage control PR" and "crisis PR"
How much hyperbole is allowed in a press release and how can a PR practitioner improve the odds of getting a press release published by the media?
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